Social Media : Heart-Song, Inc.

Emilie Tapscott served as Board Member & Secretary of the non-profit Heart-Song, Inc. for two years. During her time on the board, she volunteered to build their Facebook presence.

Inspired by Heart-Song’s branding book, Emilie created posts that would fit their image, brand, Vision & Mission Statement.

Above you see images created with Heart-Song’s colors, logo, and branding. Emilie created a chart to show the progress during a “Match” Fundraiser, a Christmas Add to “Give the Gift of Purpose,” and an image to promote a Heart-Song event called “Get to the Point.”

It is important for businesses and non-profits alike, to add variety to their social media page.  People can get turned off, if all they see is advertisements. Emilie softened this aspect by 1) making their “business” page more personable, & 2) posting content that was beneficial to the reader.

For Heart-Song, Inc. we personalized our pages by periodically posting quotes from our Board Members, to introduce the world to the faces behind the organization. We also used images to share personal testimonies of those who use Heart-Song services.

To make Heart-Song’s page beneficial to the reader we posted inspiring quotes that linked directly to Heart-Song’s Vision & Mission. We also provided free resources that they could use at home. This was especially effective when given as a gift to those who signed up for our email list.

Here is a free resource- written by the Co-Founders of Heart-Song, Inc. : Christin Woods & Sherry Douglas, and designed by Emilie Tapscott.

Heart-Song, Inc. “Joy” Resource : Click Here to View

“She turned to the sunlight And shook her yellow head,And whispered to her neighbor_ _Winter is dead.”


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