Social Media : Heart-Song, Inc.

Emilie Tapscott served as Board Member & Secretary of the non-profit Heart-Song, Inc. for two years. During her time on the board, she volunteered to build their Facebook presence.

Inspired by Heart-Song’s branding book, Emilie created posts that would fit their image, brand, Vision & Mission Statement.

Above you see images created with Heart-Song’s colors, logo, and branding. Emilie created a chart to show the progress during a “Match” Fundraiser, a Christmas Add to “Give the Gift of Purpose,” and an image to promote a Heart-Song event called “Get to the Point.”

It is important for businesses and non-profits alike, to add variety to their social media page.  People can get turned off, if all they see is advertisements. Emilie softened this aspect by 1) making their “business” page more personable, & 2) posting content that was beneficial to the reader.

For Heart-Song, Inc. we personalized our pages by periodically posting quotes from our Board Members, to introduce the world to the faces behind the organization. We also used images to share personal testimonies of those who use Heart-Song services.

To make Heart-Song’s page beneficial to the reader we posted inspiring quotes that linked directly to Heart-Song’s Vision & Mission. We also provided free resources that they could use at home. This was especially effective when given as a gift to those who signed up for our email list.

Here is a free resource- written by the Co-Founders of Heart-Song, Inc. : Christin Woods & Sherry Douglas, and designed by Emilie Tapscott.

Heart-Song, Inc. “Joy” Resource : Click Here to View

Promotions Team : Beth Moore Simulcast

In 2016, RCC was hosting the Beth Moore Simulcast for the very first time.  To create awareness and excitement for this event, Emilie Tapscott launched a social media promotions team specifically for this event.

A private facebook group was created. Individuals who were already active on social media (facebook, instagram, and/or twitter), attending the event, and who had a large following in a variety of circles and varying age groups were invited to this group.

In the private group Emilie shared images she created for advertisement and gave members “status” ideas to post with the images.  These members would then circulate the information given to them twice a week.

This team helped in many ways.

1. They were personally inviting others and promoting the event, rather than an anonymous “group page.” Word of Mouth is key in advertising today. People are more likely to trust their friends over a business.
2. Individual pages get promoted in newsfeeds more often than non-profit or business pages (that do not pay for direct social media advertisements).
3. These posts were seen by all of the individuals friends, rather than those who have already liked the non-profit/business page.